5 Simple Steps to Direct Message (DM) Networking

Have you ever seen the perfect job listing on LinkedIn but haven’t known how to reach out and express interest?

Whether you’re at an in-person networking event or in front of a computer screen browsing profiles, networking can be really challenging.

For those moments that you want to reach out online but aren’t quite sure what to say, I’m here to provide you with proper Direct Message (DM) etiquette so that you can be confident you have a reply-worthy message before you press send.

Let’s dive right in, shall we?

Before You Start Writing

Every social media platform is different, but LinkedIn is a whole other animal. The same rules of direct messaging don’t apply when using Facebook or Instagram, so you have to be sure to learn the dos and don’ts prior to reaching out to a professional or a recruiter for the first time.

Before you even begin drafting a note here are a couple of important steps to follow:

1. Update your profile

On LinkedIn, your profile is your resume. It should provide recruiters with a comprehensive overview of your work experience, skillset, and achievements. If it’s not updated to reflect your current situation, you could be seen as underqualified and miss out on some valuable opportunities. When in doubt, always anticipate that your DM recipient will check out your profile.

2. Research and adapt

Do you know anything about your recipient’s organization? Your message may come across as tone-deaf if it’s clear that you don’t understand their industry or the culture of their company. This information can help you decide whether your note should be strictly formal, or maybe a bit more relaxed and friendly.

Writing the DM

Now that you’ve done some preparation, it’s finally your time to shine. Here are the most important tips to keep in mind to make your DM stand out:

3. Personalize

Recruiters and other professionals receive several generic messages every day. To avoid getting lost in the pile, you must personalize it. Do you have anything in common with the recipient? Did you read something they wrote that you enjoyed? Does something unique to their company stand out to you? A little flattery goes a long way in grabbing attention! And shows that you’re truly interested and engaged.

4. Keep it short, sweet, and professional

Your message shouldn’t be an autobiography – but rather more like an elevator pitch. Be straightforward about what you want and what you can offer, but not at the expense of politeness and professionalism.

5. Proofread

It’s easy to laser your focus on one sentence at a time when writing! But it’s critical that all of your sentences come together nicely once you’re finished – not too choppy, not too flowy. Make sure your tone is appropriate for a professional setting, steering clear of emojis, demands, and anything that may come off as ungrateful or inappropriate.

Perfecting the professional DM might take some time. It’s okay if you don’t get it exactly right at first – just remember to be open to feedback and to keep practicing.

For additional guidance check out Tommy John’s visual below for some templates that will help you begin writing a stellar DM.